61. What is the full form of “CLV”?
a.
b.
c.
d.

Option “C” is correct.
Customer Lifetime Value (CLV) is the amount of money a customer is predicted to spend with your business for the duration of your relationship with that individual. It’s an important metric, and the way you approach it can both define your business and could vary significantly depending on what you’re trying to get from your business.
62.
What is the full form of “CRM”?
a.
b.
c.
d.

Option “A” is correct.
CRM is an acronym that stands for customer relationship management. Customer relationship management is any tool, strategy or process that helps businesses better organize and access customer data. It all started with handwritten notes and Rolodex’s but with the advent and proliferation of digital technology, it eventually evolved into databases stored on individual computers, and then the CRM definition shifted into something far more complex. It was no longer just notes. Managing your business’s relationships with customers became a complicated process. Now, in order to compete in any industry, you need a reliable system built on CRM software.
63. What is the full form of “CIF”?
a.
b.
c.
d.

Option “C” is correct.
Cost, insurance, and freight (CIF) is an international shipping agreement, which represents the charges paid by a seller to cover the costs, insurance, and freight of a buyer’s order while the cargo is in transit. Cost, insurance, and freight only applies to goods transported via a waterway, sea, or ocean.
64. What is the full form of “CPL”?
a.
b.
c.
d.

Option “D” is correct.
Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer. It is also commonly called online lead generation.
Contrary to cost per mille (CPM) and cost per click (CPC) pricing models, where advertisers are charged for impressions and clicks, respectively, in a CPL pricing model advertisers pay only for a qualified sign-up regardless of how many impressions or clicks their advertisement receives. CPL advertising enables advertisers to generate guaranteed returns on their online advertising money.
65. What is the full form of “CPC”?
a.
b.
c.
d.

Option “A” is correct.
Cost per click (CPC) is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.
The primary alternative is the cost per thousand (CPM) model, which charges by the number of ad impressions, or views, of the display ad, regardless of whether or not a viewer clicks on the ad.
The cost per click model is also known as pay per click (PPC).
66. What is the full form of “BDI”?
a.
b.
c.
d.

Option “B” is correct.
BDI or Brand Development Index is a tool used to measure the relationship between the net sales of a particular brand in a particular market with respect to its population. The Brand Development Index is an index that relates the percent of a brand’s sales in a market to the percent of total market.
67. What is the full form of “ESP”?
a. Especially
b.
c.
d.

Option “B” is correct.
An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. It’s quite different from a unique selling proposition (USP). A USP instead defines all the logical reasons to buy.
Emotion is the one thing that influences consumer behavior the most. So to be successful in your marketing efforts, sell the feelings your product provides, rather than selling the product explicitly.
68. What is the full form of “ABM”?
a.
b.
c.
d.

Option “B” is correct.
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
69. What is the full form of “VMS”?
a.
b.
c.
d.

Option “D” is correct.
A Vertical Marketing system (VMS) comprises of the main distribution channel partners – the producer, the wholesaler and the retailer who work together as a unified group to serve the customer needs.
In conventional marketing system, the producer, wholesaler and the retailer worked separately with the intention to maximize their profits even at the expense of one another. This led to the unending conflicts between the channel partners resulting in less profits for the business as a whole.
In order to overcome these conflicts, several firms have started using a vertical marketing system wherein producers, wholesalers and retailers have joined hands with each other and are working in unison towards the accomplishment of the business objective as a whole. This has led to the increased profits for each involved in the channel of distribution
70. What is the full form of “TM”?
a.
b.
c.
d.

Option “A” is correct.
A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business’s market offerings or are likely to be the most profitable segments for the business to service.
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