Directions:(1-5) From the options given below, select the words that best fit in the blanks given in the passage.
1.Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and __(1)___ advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it’s not that easy.
In today’s world, businesses big or small are finding more and more ___(2)___ when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn’t produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones ___(3)____ globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today’s world. The problem is many business owners need to focus on running the business and do not have the time, can’t manage, nor have all the skillset required to create and manage an ___(4)____ marketing program.
One new marketing method that will have a tremendous ___(5)___ on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
2.Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and __(1)___ advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it’s not that easy.
In today’s world, businesses big or small are finding more and more ___(2)___ when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn’t produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones ___(3)____ globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today’s world. The problem is many business owners need to focus on running the business and do not have the time, can’t manage, nor have all the skillset required to create and manage an ___(4)____ marketing program.
One new marketing method that will have a tremendous ___(5)___ on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
3.Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and __(1)___ advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it’s not that easy.
In today’s world, businesses big or small are finding more and more ___(2)___ when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn’t produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones ___(3)____ globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today’s world. The problem is many business owners need to focus on running the business and do not have the time, can’t manage, nor have all the skillset required to create and manage an ___(4)____ marketing program.
One new marketing method that will have a tremendous ___(5)___ on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
4.Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and __(1)___ advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it’s not that easy.
In today’s world, businesses big or small are finding more and more ___(2)___ when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn’t produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones ___(3)____ globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today’s world. The problem is many business owners need to focus on running the business and do not have the time, can’t manage, nor have all the skillset required to create and manage an ___(4)____ marketing program.
One new marketing method that will have a tremendous ___(5)___ on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
5.Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and __(1)___ advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it’s not that easy.
In today’s world, businesses big or small are finding more and more ___(2)___ when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn’t produce the same results they once achieved and are very expensive.
The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones ___(3)____ globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.
The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today’s world. The problem is many business owners need to focus on running the business and do not have the time, can’t manage, nor have all the skillset required to create and manage an ___(4)____ marketing program.
One new marketing method that will have a tremendous ___(5)___ on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.
Directions:(6-10) Fill in the blanks
6.A war is generally a conflict between nations, countries, or individuals, for __[6]__ of land or a throne, but the Holy Wars were not such. They were __[7]__ made by those Christians who were determined to rescue the Sepulchre, or tomb, of Christ and the City of Jerusalem, from the rule of unbelievers.
For eighty-eight years Christian kings ruled in Palestine, then all the land was __[8]__ by the Mohammedans, except a few cities, and the Christians sent out another, and still another, and another expedition to __[9]__ the enemy, but all were useless. The Holy City and the Holy Sepulchre were still in the hands of infidels, who __[10]__ the pilgrims who visited the Holy Tomb; and the Christians sent a heart-rending cry to all Europe for help, but Europe was slow to answer the appeal, and it was several years after Pope Innocent ordered a new Crusade, before an army departed for the scene of conflict.
7.A war is generally a conflict between nations, countries, or individuals, for __[6]__ of land or a throne, but the Holy Wars were not such. They were __[7]__ made by those Christians who were determined to rescue the Sepulchre, or tomb, of Christ and the City of Jerusalem, from the rule of unbelievers.
For eighty-eight years Christian kings ruled in Palestine, then all the land was __[8]__ by the Mohammedans, except a few cities, and the Christians sent out another, and still another, and another expedition to __[9]__ the enemy, but all were useless. The Holy City and the Holy Sepulchre were still in the hands of infidels, who __[10]__ the pilgrims who visited the Holy Tomb; and the Christians sent a heart-rending cry to all Europe for help, but Europe was slow to answer the appeal, and it was several years after Pope Innocent ordered a new Crusade, before an army departed for the scene of conflict.
8.A war is generally a conflict between nations, countries, or individuals, for __[6]__ of land or a throne, but the Holy Wars were not such. They were __[7]__ made by those Christians who were determined to rescue the Sepulchre, or tomb, of Christ and the City of Jerusalem, from the rule of unbelievers.
For eighty-eight years Christian kings ruled in Palestine, then all the land was __[8]__ by the Mohammedans, except a few cities, and the Christians sent out another, and still another, and another expedition to __[9]__ the enemy, but all were useless. The Holy City and the Holy Sepulchre were still in the hands of infidels, who __[10]__ the pilgrims who visited the Holy Tomb; and the Christians sent a heart-rending cry to all Europe for help, but Europe was slow to answer the appeal, and it was several years after Pope Innocent ordered a new Crusade, before an army departed for the scene of conflict.
9.A war is generally a conflict between nations, countries, or individuals, for __[6]__ of land or a throne, but the Holy Wars were not such. They were __[7]__ made by those Christians who were determined to rescue the Sepulchre, or tomb, of Christ and the City of Jerusalem, from the rule of unbelievers.
For eighty-eight years Christian kings ruled in Palestine, then all the land was __[8]__ by the Mohammedans, except a few cities, and the Christians sent out another, and still another, and another expedition to __[9]__ the enemy, but all were useless. The Holy City and the Holy Sepulchre were still in the hands of infidels, who __[10]__ the pilgrims who visited the Holy Tomb; and the Christians sent a heart-rending cry to all Europe for help, but Europe was slow to answer the appeal, and it was several years after Pope Innocent ordered a new Crusade, before an army departed for the scene of conflict.
10.A war is generally a conflict between nations, countries, or individuals, for __[6]__ of land or a throne, but the Holy Wars were not such. They were __[7]__ made by those Christians who were determined to rescue the Sepulchre, or tomb, of Christ and the City of Jerusalem, from the rule of unbelievers.
For eighty-eight years Christian kings ruled in Palestine, then all the land was __[8]__ by the Mohammedans, except a few cities, and the Christians sent out another, and still another, and another expedition to __[9]__ the enemy, but all were useless. The Holy City and the Holy Sepulchre were still in the hands of infidels, who __[10]__ the pilgrims who visited the Holy Tomb; and the Christians sent a heart-rending cry to all Europe for help, but Europe was slow to answer the appeal, and it was several years after Pope Innocent ordered a new Crusade, before an army departed for the scene of conflict.